Dana Seguin, a creative powerhouse in the world of fashion marketing, Dana is celebrated for her bold ideas, fearless storytelling, and her commitment to building purpose-driven brands that inspire confidence and inclusivity. Over the course of her 25-year career, she has become known as a visionary leader in brand development, advertising, PR, and social media, with a keen ability to blend artistry and strategy in everything she touches.

Dana’s work has helped shape the modern conversation around beauty and body positivity. Her creative influence can be seen in some of fashion’s most beloved brands, including American Eagle, Aerie, and SPANX, where her campaigns have championed authenticity and redefined the way people see themselves and each other. Currently, as Chief Marketing Officer at Altar’d State, Dana leads with heart, imagination, and a belief that creativity can drive meaningful change.

Her debut book, My Best Friend Charlie, is a deeply personal project inspired by the kind of friendship that leaves a forever mark, a story that celebrates love, and the magic of connection. Beyond her professional achievements, Dana is known for her infectious energy, her love of storytelling in all forms, and her dedication to mentoring young creatives in the industry.

When she’s not dreaming up her next big idea, Dana can usually be found with her pups, family, and with her signature red lip - always.